A little care goes a long way. Free delivery in India on vendor orders. Delivery details

Independent brands. Individual stories.

Good finds.
Real people.
A little more meaning.

Discover something made with care, a recommendation that feels like you, and the people who make it all possible.

113 creator stories. 10 independent brands.One community, many possibilities.

Independent by natureDiscover the people behind the products.

Made personalCraft, creativity and thoughtful recommendations.

A community to grow withMeet creators, makers and new possibilities.

Follow your curiosity

Find your kind of lovely.

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From our independent sellers

Little things. Lasting impressions.

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Buy vendor products here, with free delivery within India.Get to know the brands ↗

People behind the pieces

A maker’s touch changes everything.

Meet every brand ↗
Surabhi Srivastava, founder of AntarabhiDIY

In focus / AntarabhiDIY

From her hands.
To your home.

Meet Surabhi Srivastava and AntarabhiDIY — a world of handmade decorations, thoughtful gifts and little creations made to bring joy.

Step inside the brand Read Surabhi’s story

More than a profile

A story worth getting to know.

All creator stories ↗

From Shivani’s recommendations

A few finds to make your own.

Explore her picks ↗

A different way to discover. These recommendations open the original retailer’s website. Qualifying purchases may earn a commission; the retailer confirms the final price, availability and delivery.

The SJ Journal

Ideas for a more inspired everyday.

Read the journal ↗
Shivani Jaswal, founder

The heart of SJ Store

When we rise, shine and lead,
we empower together.

Shivani Jaswal’s vision brings people, creativity and entrepreneurship into one community. Get to know the purpose behind it.

Our story & purpose ↗

For creators

Your voice belongs here.

Tell your story, share your interests and connect with the SJ creator community.

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For independent brands

Made something wonderful?

Introduce your products and the people behind your business. Let’s talk about your next step.

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A question, an idea, a hello? Get in touch · Explore opportunities